My 4 Top Social Media Marketing Tips

Hi friends, how’s it going! Didn’t really have much to talk about food wise or fitness wise today, except I did go on a 7 mile trail run yesterday. It was awesome, in case you’re wondering.

I thought I’d share some of my tips for social media marketing today.
The biggest thing for bloggers, is social media. We’re on it a LOT. Which, I highly recommend doing Digital Detox on Lindsay’s blog
if you’re feeling burnt out.

So, a little back story…
I’ve been blogging since 2012. I got into it by taking up a job opportunity working with Claire’s Jewelry as a style blogger. Yepp, I used to blog about fashion before I got into healthy living blogging.

By the time I stopped blogging for Claire’s, I KNEW I wanted to create a blog myself. During the months leading up to 2013, I had several failed blogs. Mostly, because I was making fashion blogs and that really wasn’t what I was most passionate about. I was passionate about running! So I started a running blog. But, just so you know, it failed too. Why? Because I wasn’t into the social media world. I had no idea about how to even get people to read it. So I stopped blogging.

I had my other running blog during cross country seasons of senior year and I’d blog about my training.

Finally, January 2013, I had an idea for a blog name that fit me perfectly, had money to buy a domain, and had a lot of support from friends. In Shape Cupcake came to life, but it still exists 1.5 years later because I buckled down on teaching myself everything I can about social media. There’s always more to learn, but with these 4 tips, I’ve gained hundreds of more followers, discovered so many other blogs and small businesses, bumped up my views, and much more.

I love getting my blog out there and I bet you do too, but don’t let it consume you. Take a break sometimes and remember to be the best you!

Alright, here we go!

1. Comment, like, retweet, share…

By now, you most likely have a twitter, instagram, google +, facebook, youtube, and so much more! But just posting your links, or not posting at all, doesn’t do you any good. Interact with like minded people several times throughout the day with all of your social media accounts and you will see a difference. For example, I used to not comment on pictures on instagram but in April 2014, I decided to start commenting and create conversations on all the interesting images I drooled over, was inspired with, or from my friends’ accounts, starting at around 1200 followers. Its July 2014 and I now have almost 1800. For me, that’s excellent.
2. Join in on Twitter Chats

Twitter chats are amazing! Usually the one hosting the chat asks around 5-10 questions with a theme in mind and you answer them, look at others’ answers, interact with people, and just have a good time. Are you a foodie? Join #FoodieChats
RUNNER? #runchat every sunday evening. Into fitness? Follow #Fitfluential and ask about upcoming chats. Last night, I participated in foodiechats, healthywaymag chat, connectedlife chat with @fitfluential, and met some awesome people and gained a few followers.
3. Hashtags can be your ticket

This is serious. Hashtags are what will get your tweet, facebook status, or instagram image out there for people to see. Now, if you already have a good base of followers, you probably don’t need to put that many hashtags. Unless, you’re trying to gain more.

But, if you’re like me, you probably want to get more followers. Now, keep in mind, gaining followers to be popular, ain’t cool. But to gain followers so you can have more people know about health or fitness (in my case), is really cool! Look up the most popular hashtags within your topic and start putting them into action! For me, I usually pick some of these: #fitfluential #fitness #fitfam #nutrition #wellness #cleaneating #cleaneats #eatingclean #eatclean #instahealth
4. Be creative

Add images to your tweets, use fun and popular hashtags, professional looking images on instagram, pictures of you being you, ask your followers questions on facebook, join groups on linkedin, witty jokes always get a hit, or you can just talk about coffee because 95% of the people on this planet love coffee and will retweet you a million times. Okay, I’m serious. Actually…okay, yeah, I am.

When you interact with people, don’t just do it…do it because you truly want to talk to that person, comment on their stuff, and are interested in what they share!

Social Media Marketing Tips


  • Do you have a tip you’d like to share on social media?
  • How long have you been blogging?
  • Ever have a blog fail?

Motivational Monday: Maintaining a Healthy Balance Collaboration

Happy Marvelous Monday!!!! Today, we have a marvelous post!

I am very excited about this!

A couple of weeks ago, Michelle from Skana Spa, reached out to me about collaborating on a post about being motivated. I had to say yes because I loved the idea so much! It’s definitely something I promote in my daily life, so this was an awesome opportunity. Michelle was kind (and awesome) enough to write some amazing ways/tips for ISC readers. Please take a look!

Maintain a Healthy Balance in your life:

  • Life is about balance. Most people have a number of different wants and they want to experience them all. Of course, there are only so many hours in a day and only so much the human mind, body, and spirit can handle before becoming completely exhausted. Oftentimes these wants can exist as seemingly bitter rivals. Exercise and food seem to be the paradigmatic case. We exercise so we can eat and we eat because we exercise– they put equal and opposite effects towards each other. How is it possible to take these opposing forces and make them balance out?

Adjust Your Nutrient Intake:

  • This doesn’t mean to go on a diet as much as it means to monitor your diet. The former is a means of cutting back on foodstuffs and trying to effectively starve your body into being thin. Evolutionarily, your body is programmed to have this method fail. The latter isn’t counting calories but being aware of the different nutritional needs you have from your activity level. Say you’ve been running a lot more than usual. Your body is burning through glycogen and carbs a higher rate, meaning you’ll have to eat more. If you’re weight lifting, ingesting more proteins to heal your body will help make you stronger. Adjust your nutrient intake in relation to the activities you do on a given day.

Keep Track of Your Meals and Activities:

  • Keep both an exercise and meal journal. This isn’t to see how many calories you’ve burned and are now allowed to consume. It’s to remind yourself visually of the balance you’re trying to accomplish. If you’ve ran or biked ten miles but haven’t eaten in ten hours, it’s probably advisable for you to go eat something nutritious.

Exercise Because You Want to, Not Because You Have to:

  • Forcing yourself to do something is the quickest way to resent it. Remember why you want to exercise. Not why you have to. If you continually say, “I have to do this,” you’re spawning negativity in your mind which translates to an imbalance in how you act.
  • The biggest step in balancing everything is recognizing that the two aren’t necessarily bitter opposites of the other. Nor should they be. If anything has been shown here, it’s that food and exercise exist in a symbiotic relationship. In order to be successful in balancing them, they need to be considered as different faces on the same coin. This view of balance and cooperation is what is going to guarantee success in both of your pursuits.

Here is an example of an inspiration board:

  • What better way to boost motivation than to treat yourself to some fabulous workout gear or a fresh pair of new kicks?  Bright colored apparel, like this pair of Asics from Zappos, is a popular trend this spring.  Bright colors so appropriate for the warm weather and motivation!  I think music and quotes inspire me the most.  I love this motivational quote tank from The Hunt; also in a fun-bright color, so perfect!  But my new passion lies with tennis.  I’m not a pro by any means, but I like that I can play all year-round near my work, at the Turning Stone Resort.  No excuses to skip out on exercise if it’s open year-round.  From my work experience, anytime you’re increasing your daily physical activity, it’s important to stretch your muscles to help prevent injury.  Simple yoga poses like “Warrior”, (pictured below) are simple stretches that can be done in the comfort of your own home.  Yoga is great for beginners and the more advanced athlete.  But the biggest change that makes the most difference in how you feel is in your diet.  Simple swaps for sugary snacks, makes a difference in your energy level. Personally, I don’t think it’s healthy to cut foods out, but rather incorporate healthy foods into daily meals.  Luckily we live in an age where finding delicious healthy recipes like Mexican Paleo Pizza. Yum! I am not on the Paleo diet, but this recipe sounds really tasty!  If you’re going to start eating healthier, it’s best to keep an open mind and try new things!

Healthy Balance - yoga, tennis and pizza


I also created my own Motivational Pinterest board on my Pinterest, so just click the image and it will take you to the board! I always pin things, so check back for more motivation pictures on the board.

Fullscreen capture 4282013 82526 PM

 How Does Audrey Stay Motivated?

  • Mainly through what I see my other blogger friends do, the thought of feeling awesome after a workout, eating the right foods and feeling good about it, knowing I will live a long, healthy life, and that I motivate other people.
  • I also follow lots of fit people on Instagram and look at motivational boards, much like mine above, on Pinterest when I need a little inspiration.
  • Keep in mind that you are doing this for your body. Make living a healthy and fit lifestyle something you are proud of. Make it fun and enjoy every single bit of it!



If you need some recipe ideas (and especially breakfast and dinner ideas) follow me on Instagram! I love posting pictures of food. I hate….HATE eating the same old things for breakfast. I love changing it up and being creative and as colorful as possible.

And I post my workouts on there too.

I’ve realized, as a senior, I’m definitely getting Senioritis and it’s beginning to get difficult for me to do anything right now (except with running…I don’t mind running). So, until I graduate, I’m going to be using Instagram a LOT to keep up with the blogging world because its right there and easy to get too!

Question of the Day!

  • Comment and tell me, What keeps you motivated?
  • Do you like Pinterest?
  • What’s your go-to workout routine?

Hiking The Walls of Jericho

Yes, I hiked the Walls of Jericho on Tuesday.

And it was very, very interesting. I love me some hiking so I totally jumped on board to go get out in nature during Spring Break.

It was a whole day trip so I’m going to recap my whole day with lots of pictures! Hey, isn’t that what bloggers do anyway?




Alarm went off at 6:30.

I (well first, I put in my contacts) made myself a green smoothie and did not take a picture because it wasn’t pretty for some reason…

So here’s a recycled photo


I actually had coffee that morning too, and if you’ve been following me on Instagram, you would see that I’ve really cut back on my coffee intake. Coffee is now a treat. If you want to know why I have decided to do so, click here. I’ve been drinking way more green tea instead.

I drink coffee every other day now, but I decided to have a few cups on my trips.

We left around 9 AM and headed to North Alabama…very North.

We got “hangry” around 11:30 and stopped at Walgreens to grab a Clif Bar. Yum! I rarely eat these, but it definitely helped me during the hike.


It took us a while till we got to the trail head, but we arrived! Yay!




We got ready and started on our hike! And I made sure to turn on my GPS watch but, I’m horrible at stopping it and forgetting to turn it on for over half a mile.  WhoopsEmbarrassed smile


I’m obviously too cool to pose right for pictures.



It was a beautiful day for hiking!




The backpack holder, AKA my Dad.


I saw a lot of couple’s initials on trees along the way. There was one tree I saw that had so many markings that you couldn’t even tell what they said anymore!








There was a weird and old cemetery by the camping sight…




And I got to be in TWO places at once today! The TN border was right by this tree.

You bet I put one foot in TN and one foot in AL!



Back at the camping sight to eat food!!!! We didn’t make a fire but other people did before us.


We packed:

  • Sunchips
  • Almond butter and Jelly sandwiches
  • Apples
  • Boiled eggs
  • Water



I ate my AB&J sandwich in a Flat Out Wrap


After we ate, we started hiking back!

Back at the car, so happy Smile



Oh my goodness, look at that hair. Hiking hair, for sure.

Very, very tired though.


We want to go to sleep now!


We stopped at an awesome coffee shop in Boaz, AL. I love this place!


I tried the Black Satin Dark Roast and it was so tasty!

Then we headed home!

Great trip, so much fun Smile

XOXO Audrey



  • Do you like hiking?
  • What is your favorite protein bar?