My 4 Top Social Media Marketing Tips

Hi friends, how’s it going! Didn’t really have much to talk about food wise or fitness wise today, except I did go on a 7 mile trail run yesterday. It was awesome, in case you’re wondering.

I thought I’d share some of my tips for social media marketing today.
The biggest thing for bloggers, is social media. We’re on it a LOT. Which, I highly recommend doing Digital Detox on Lindsay’s blog
if you’re feeling burnt out.

So, a little back story…
I’ve been blogging since 2012. I got into it by taking up a job opportunity working with Claire’s Jewelry as a style blogger. Yepp, I used to blog about fashion before I got into healthy living blogging.

By the time I stopped blogging for Claire’s, I KNEW I wanted to create a blog myself. During the months leading up to 2013, I had several failed blogs. Mostly, because I was making fashion blogs and that really wasn’t what I was most passionate about. I was passionate about running! So I started a running blog. But, just so you know, it failed too. Why? Because I wasn’t into the social media world. I had no idea about how to even get people to read it. So I stopped blogging.

I had my other running blog during cross country seasons of senior year and I’d blog about my training.

Finally, January 2013, I had an idea for a blog name that fit me perfectly, had money to buy a domain, and had a lot of support from friends. In Shape Cupcake came to life, but it still exists 1.5 years later because I buckled down on teaching myself everything I can about social media. There’s always more to learn, but with these 4 tips, I’ve gained hundreds of more followers, discovered so many other blogs and small businesses, bumped up my views, and much more.

I love getting my blog out there and I bet you do too, but don’t let it consume you. Take a break sometimes and remember to be the best you!

Alright, here we go!

1. Comment, like, retweet, share…

By now, you most likely have a twitter, instagram, google +, facebook, youtube, and so much more! But just posting your links, or not posting at all, doesn’t do you any good. Interact with like minded people several times throughout the day with all of your social media accounts and you will see a difference. For example, I used to not comment on pictures on instagram but in April 2014, I decided to start commenting and create conversations on all the interesting images I drooled over, was inspired with, or from my friends’ accounts, starting at around 1200 followers. Its July 2014 and I now have almost 1800. For me, that’s excellent.
2. Join in on Twitter Chats

Twitter chats are amazing! Usually the one hosting the chat asks around 5-10 questions with a theme in mind and you answer them, look at others’ answers, interact with people, and just have a good time. Are you a foodie? Join #FoodieChats
RUNNER? #runchat every sunday evening. Into fitness? Follow #Fitfluential and ask about upcoming chats. Last night, I participated in foodiechats, healthywaymag chat, connectedlife chat with @fitfluential, and met some awesome people and gained a few followers.
3. Hashtags can be your ticket

This is serious. Hashtags are what will get your tweet, facebook status, or instagram image out there for people to see. Now, if you already have a good base of followers, you probably don’t need to put that many hashtags. Unless, you’re trying to gain more.

But, if you’re like me, you probably want to get more followers. Now, keep in mind, gaining followers to be popular, ain’t cool. But to gain followers so you can have more people know about health or fitness (in my case), is really cool! Look up the most popular hashtags within your topic and start putting them into action! For me, I usually pick some of these: #fitfluential #fitness #fitfam #nutrition #wellness #cleaneating #cleaneats #eatingclean #eatclean #instahealth
4. Be creative

Add images to your tweets, use fun and popular hashtags, professional looking images on instagram, pictures of you being you, ask your followers questions on facebook, join groups on linkedin, witty jokes always get a hit, or you can just talk about coffee because 95% of the people on this planet love coffee and will retweet you a million times. Okay, I’m serious. Actually…okay, yeah, I am.

When you interact with people, don’t just do it…do it because you truly want to talk to that person, comment on their stuff, and are interested in what they share!

Social Media Marketing Tips


  • Do you have a tip you’d like to share on social media?
  • How long have you been blogging?
  • Ever have a blog fail?

My Top 7 Favorite Workouts on YouTube

Happy Hump Day! Whoop, halfway to the weekend! So for today, Work Out Wednesday, I have decided to share 7 of my favorite go-to workouts from Youtube from my favorite Youtube fitness gurus!

There are so many workouts out there on YouTube, blogs, and Pinterest, that I’ve come to the decision to start sharing some workouts on here that you can pick from and not have to spend valuable time trying to find the perfect workout. You can also check out some of my workouts under my WORKOUTS page!

I’ll be sharing 7 workouts every Wednesday this Spring so look out for them!

fave workouts

If you’ve been a long time reader of In Shape Cupcake or you follow my instagram account, then you probably know how much I love the Tone It Up girls! I have a lot of favorite workouts from them and so for today, here’s my favorite one for right now! It’s pretty awesome and works your full body:

Another Tone It Up workout: My go-to booty routine when I’m in a hurry—> Beautiful Booty Routine (Livestrong Woman & TIU)

And one more TIU Workout—> KETTLEBELL ROUTINE

If you love kettlebell workouts as much as myself, then this workout is for you! I LOVE IT and definitely gets my heart rate up, which is usually what I’m looking for in a workout.

I really enjoy ZuzkaLight workouts (ZWOW)…and if you’ve never heard of her before, well you seriously need to check her out. Her workouts are different from everyone else…plus she has TON of follow along workouts that keeps you motivated! Here’s a couple of my favorites:

Do Not Throw Up! Z WOW 57 HIIT

ZWOW # 26 AMRAP This Is Sweat!

If you don’t follow PopSugar Fitness on YouTube, you are so missing out! They have these great 10 minute workouts and I definitely need these on days I’ve got only 10-30 minutes to spare! Here’s one of my favorite AB workouts from them!

10-Minute Flat Abs Workout | Class FitSugar

Last but not least, The Purely Twins! Gosh, I love them! Why? Because they are so motivating and inspiring. I really love their blog and when they started making YouTube videos, I got even more excited. They’ve got a great fitness page. Here’s one of my favorite workouts as of right now:

15 minute Rocket cardio workout

Alright, there’s the 7 for this week! Let me know what you think about Work Out Wednesdays!


  • What kind of workouts are you drawn to? Cardio, kettlebells, beachy workouts, crossfit styled?

xoxo audrey